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since 2003

About Us

Ugly Fish is a leading Aussie eyewear label specialising in sports polarised sunnies, motorcycle goggles, motorcycle sunnies and safety glasses for active people with attitude.

Yeah, we’re a little bit irreverent but we take the business of protecting your peepers very seriously. Our extensive, innovative and stylish range of Ugly’s are designed to protect your peepers from the harsh conditions, whether it’s the sun’s glare and harmful UV rays or random flying objects, whilst making sure your vision is crystal clear. Perfect for active people when you need to give it everything you’ve got.

If it’s attitude you’re looking for, we’ve got it in bucket loads. So, if you haven’t wrapped a pair of Ugly’s around your head it’s about time you tried ‘em, after all... Everyone’s Ugly.


  • 2001

    Piranha Eyewear Pty Ltd opened its doors

  • 2003

    The “Ugly Fish” brand was born and the polarised range launched in the fishing and boating markets

  • 2005

    Launched the motorcycle range
    Due to expansion, relocated from Sydney to larger premises in Wollongong (and for the coastal lifestyle of course)

  • 2006

    Commenced international expansion though exporting to New Zealand, additional countries quickly followed

  • 2008

    Launched the safety eyewear range
    We outgrew our premises, again, and moved to even larger premises in our current location of Fairy Meadow

  • 2010

    “Everyone’s Ugly” campaign launched with a slick redesign of our logo
    Hit 500 retailers Australia wide

  • 2011

    We jumped onto the social media bandwagon with the launch of Facebook. Twitter, You Tube and Instagram weren’t too far behind

  • 2012

    Online shopping became a bit of a thing so we launched an ebay store

  • 2013

    “Ugly Since 2003” campaign launched in celebration of the ten year milestone

  • 2014

    Welcomed new international distributing making Ugly Fish available in over 15 countries worldwide
    Launched a new look website offering an online shopping experience

  • 2015

    Tweaked our classic motorcycle range for easy riders and introduced the Warhead and Cannon for sports bike enthusiasts.

  • 2016

    Launched comprehensive frame and lens program with leading optometry lab partners including Essilor, City Optical, Wallace Everett, Hoya Safety Eyewear and RX Safety.

  • 2018

    Launched comprehensive frame and lens program with CR Surfacing.

Polarised Ugly's

Designed for active people with attitude, Ugly Fish offers a huge range of specialised sports polarised and everyday polarised sunnies to protect your peepers from the sun’s harmful UV rays and to reduce glare so you can stop the squinting.

With maximum UV protection, our polarised range is available in high quality TR-90 and sports aluminum frames and come in a choice of lens materials including photochromic glass (that’s transitional lenses), with most styles featuring anti-scratch, anti-reflective and hydrophobic coatings. We also offer a range of frame and lens colour to choose from.

All models in the Ugly Fish polarised sunnies range comply with the Australian Standard for Sunglasses and Fashion Spectacles AS/NZS 1067.1-2016.

We’ve got Ugly’s for everyone including men’s, women’s, junior, fit overs and bi-focals. Perfect for when you’re out for a spot of fishing, kickin’ back on the boat, teeing off at the golf range, out for a bike ride, cruisin’ round town or chillaxing at the beach.


Motorcycle Ugly's

Ugly Fish offers a range of both motorcycle goggles and motorcycle sunnies to protect your peepers from random flying objects whilst you’re out on the road.

Ideal for wearing with open face helmets, our multi-functional goggles feature a detachable foam insert to shelter eyes from wind and dust and removable arms that can be replaced with an adjustable elastic strap for a more secure fit. Multi-functional goggles are available in a standard lens as well as a multi-lens pack, polarised and photochromic (that’s transitional lenses) option. Our motorcycle sunnies are perfect for the closed face helmet and are available in stylish lens colours such as blue and red.

Built to ride, all Ugly Fish motorcycle glasses feature shatterproof lenses with lightweight and comfortable TR-90 frames and comply with the Australian Safety Standard AS/NZS 1337.1 and the Australian Standard for Sunglasses and Fashion Spectacles AS/NZS 1067.1-2016.

Whether you’ve got a cruiser, sport or touring bike, we’ve got a pair of motorcycle goggles, or sunnies, to suit how you like to ride and when you like to ride with various lens colour options.


Safety Ugly's

Probably tougher than you are, the Ugly Fish safety eyewear range is designed to optimise and protect your vision so you can get the tough jobs done safely. The high quality polycarbonate lenses are shatterproof, impact resistant and feature an anti-scratch coating and anti-fog coating on both sides of the lens, whilst the TR-90 frames are highly flexible, lightweight and comfortable for all day wear.

There are various options in the range to suit various working conditions including multi-functional, multi-lens packs, sunglasses, positive seal, polarised and photochromic (that’s transitional lenses).

All models in the Ugly Fish safety eyewear range comply with the Australian Safety Standard AS/NZS 1337.1 for Medium Impact and the Australian Standard for Sunglasses and Fashion Spectacles AS/NZS 1067.1-2016. So not only will your peepers be protected, you can be sure of optically correct vision.

So whether you’re a tradie, workin’ in an underground mine or workin’ on a construction site, we’ve got a pair of safety glasses to suit you.


Prescription Ugly's

Ugly Fish offers a number of styles in each range - polarised, motorcycle and safety – that can be used for prescription lens fitting. We don’t do the prescription fitting here, that’s done through a qualified optometrist after an assessment of your vision to ensure the correct prescription to suit your vision is fitted.

Within our polarised range the prescription is fitted direct in frame. For those who wear reading glasses, our polarised bifocal range is a popular choice. Available with +1.50, +2.00 and +2.50 strength bifocal reader, bifocals are ideal for the fisherman as it makes tying knots and baiting hooks a breeze, also great for reading the Sunday paper or a book whilst out in the sun.

For those who would prefer to forego the expense of prescription sunglasses you can choose a pair of fit overs to sit over the top of your spectacles.

Our motorcycle and safety range offers both direct in frame and prescription RX gasket option. The RX gasket holds the prescription and sits behind the lens of the glasses.

When it comes to safety glasses, prescription safety lenses should be fitted in accordance with Australian Safety Standard AS/NZS 1337.6.2012 through a recommended optometrist or laboratory.

So if you need prescription glasses, no worries, you can still get Ugly!